Mid Glamorgan CC today said it had ruled out action against Hoover over the company's free flights promotion after ...
Mid Glamorgan CC today said it had ruled out action against Hoover over the company's free flights promotion after an investigation by the county's trading standards officials.
An investigation by a special team of officers took over 1,400 hours of staff time and centred on whether the free flights offer breached the 1968 Trade Descriptions Act by including false statements.
Today county trading standards officer Alan Miles said legal advice sought by the department from a leading barrister showed that there are insufficient grounds to justify starting criminal proceedings against the company.
He said: 'Our investigation reveals that whilst Hoover did not deliberately set out to defraud consumers they grossly miscalculated the likely take up of the offer. Their failure to forecast the inevitable consequences that flowed from an enthusiastic response to that offer points to a naivety and a lack of realism.'