Speaking at the launch of the government's campaign in London, Mr Bowis said:
'The government is committed to reducing drug misuse through law enforcement, accessible treatment, education and prevention.
'There is no such thing as a safe drug. There are those who may experiment with and misuse drugs, many of them young. Many of them are without adequate understanding of the risks involved. It is vital that young people have access to accurate and straightforward information about the dangers and risks of drugs.
'I am especially pleased that the HEA's campaign aims to promote awareness of the helpline among parents, teachers and others who work with young people as well as young people themselves. Parents have an important role to play in discussing with their children the risks involved in drug and solvent misuse.'