The recommendations - issued by the Greener Motoring Forum, a voluntary partnership between government and representatives from the industry and motoring and environmental organisations - include:
- the launch of free emissions testing with a 'Tune Your Car In The Summer' campaign
- removal of 0-60 times from 'above the line' advertising
- inclusion of environmental aspects of driving style in driving test
'I am particularly excited about the launch of the 'Tune Your Car In The Summer' campaign,' said Mr Atkin.
'Under this scheme, for the month of July, the forum will invite franchised dealers and MOT test stations to offer free emissions testing for private cars.
'Participating centres will make a manual adjustment to reduce emissions, or if this would not solve the problem, offer alternative service advice. This is exactly the kind of initiative for encouraging responsible motoring which could make a real improvement to air quality.'.
Mr Atkins added that in the first year the initiative would be piloted in a limited number of urban centres with a view to going national if it is successful.
'I am particularly pleased to see the recommendation to establish an environmental information scheme for new cars,' Mr Norris said.
'Car buyers will be able to assess how environmentally friendly a car is in terms of factors like fuel efficiency, emissions and noise.'
Mr Atkins remarked:
'Some of the recommendations will need hard work to turn them into action. The government is ready to play its part in implementing these recommendations and I shall be writing to members of the forum to encourage them to play their part in progressing these proposals.'