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MUSIC, NOT BUSINESS, WILL BEST IMPROVE LOCAL ECONOMIES

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If local authorities want to improve their economies, they should be ...
If local authorities want to improve their economies, they should be

supporting local bands, rather than trying to attract businesses, BBC Radio

Four's Today programme heard this morning.

Richard Florida, professor of economic development at Carnegie Mellon

University in the US - whose methodology was used by the think tank Demos to

produce its 'Boho list' - told the programme street culture was more

important than big events like the Olympics.

'What really makes a city great is the ability to excite people on a day-to-

day level ... most importantly a great and fabulous music scene,' he said.

'Those are the things that local governments all too often ignore while we

focus on the big ticket items like stadiums.

He said: 'The key is not to try to attract companies any more, the key is to

try to attrract people and the places that attract the best and the

brightest, the most creative and entrepreneurial people will be the economic

winners in the long run.'

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