supporting local bands, rather than trying to attract businesses, BBC Radio
Four's Today programme heard this morning.
University in the US - whose methodology was used by the think tank Demos to
produce its 'Boho list' - told the programme street culture was more
important than big events like the Olympics.
'What really makes a city great is the ability to excite people on a day-to-
day level ... most importantly a great and fabulous music scene,' he said.
'Those are the things that local governments all too often ignore while we
focus on the big ticket items like stadiums.
He said: 'The key is not to try to attract companies any more, the key is to
try to attrract people and the places that attract the best and the
brightest, the most creative and entrepreneurial people will be the economic
winners in the long run.'