The campaign, devised by the Commission for Racial Equality, focuses on the multicultural diversity of the British population, which numbers 56 million, uses over 300 languages and has at least 14 faiths. The advertisement features photographs of men, women and children as a snapshot of the different ethnic communities that make up the British population.
'London's success and dynamism rest on its diversity and I am pleased to say that the vast majority of Londoners live side by side in harmony and friendship. This ad expresses the desire of right-thinking people everywhere to keep our society tolerant and welcoming. In the current international situation there are particular concerns on the part of British Muslims that they may become the victims of a racist backlash. My support for this advertising campaign underlines the fact that London must stay a zero-tolerance zone against racism.'
The mayor's backing for the current CRE drive follows his involvement in a previous campaign in which he was one of the featured models. It comes at a time of heightened fear of reprisals that have been reported amongst London's Asian and Muslim communities.
The advertisement will appear in this Saturday's Sun, Mirror and Daily Mail. Posters can also be downloaded here.