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NEW IMAGE FOR WALES - COOL CYMRU?

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The Welsh Office is to set up a steering group of influential figures from the spheres of academia, industry, busin...
The Welsh Office is to set up a steering group of influential figures from the spheres of academia, industry, business, advertising, tourism and the media, with the aim of rebranding the principality as a modern and dynamic country.

The Western Mail (p1) reports that plans are at an early stage but the Welsh Office sees it as a serious exercise aimed at banishing some of the outdated images of Wales and promoting its new-found confidence and maturity as an outward looking nation, not just in the arts and media, but politically.
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