in a Wider Market's project with Visit Scotland to create a National
Tourism Portal for Scotland, PUK chief executive James Stewart
It represents a key public enterprise development opportunity for
Partnerships UK to allow entrepreneurial talent to flourish in the
public sector, so allowing for potential of public sector assets to
This partnership represents a fulfilment of one of PUK's objectives
to invest alongside public sector partners to make projects happen.
This puts Partnerships UK at the forefront of ensuring that
entrepreneurial talent in the public sector flourishes in achieving
full value out of public sector assets.
In particular the groundbreaking project will
- Bring£11m of new investment
- Provide a single point of access to 25,000 tourism products and
- Generate 2500 additional jobs in Scottish tourism
Partnerships UK has added value at the sharp end of public sector
enterprise through its distinctive skills and expertise. This is an
approach that can be replicated across a wide spectrum of public
James Stewart, chief executive of Partnerships UK said:
'Partnerships UK is pleased to be involved in this exciting wider
markets public private joint venture. I believe it will add
significant value to the Scottish Tourist Board industry, which will
benefit from innovative technology and create market access for
Philip Riddle, chief executive of VisitScotland said:
'The way visitors access and book information is changing with more
and more people gaining the confidence to book on-line every single
day. We want to be a part of this changing face of tourism and lead
the way in creating a state of the art website which can only bring
benefits to everyone involved.'
Tourism represents 5% of the Scottish economy:£2.5bn of direct value
per year, whilst providing 8% of all jobs.
For Visit Scotland this will be building on proven success, every£1
it spends on promotion generates£12 for the Scottish tourist
This venture will provide a single point of information and
e-commerce vehicle to boost Scottish tourism. It will facilitate the
ability of visitors to book online and obtain a complete range of
information of businesses on a single site.
This is an exciting opportunity to develop this sector. This single
portal will be a leap forward in marketing for Scottish companies.
It will meet crucial objectives in the Scottish Executive's National
Strategy for Tourism, providing online booking, e-commerce facilities
and market research information.
1. Partnerships UK, a public private partnership, was launched in
June 2000 as a government owned company. It successfully completed a
capital raising exercise in March 2001, which resulted in the sale of
51% of the shares to private sector investors. HM Treasury and
Scottish ministers continue to hold a 44.56% and a 4.44% stake
2. PUK was established to accelerate the development, procurement and
implementation of public private partnerships. Partnerships UK works
exclusively with and for the public sector, committing human and
financial resources in pursuit of high quality, cost effective and
sustainable public services and investments. Partnerships UK is
itself a PPP.