The government target is to reduce the annual rate of child pedestrian deaths by the year 2000 by nearly a quarter. In 1995, 132 child pedestrians were killed on Britain's roads.
Mr Bowis said, 'The emphasis of this new strategy will be to make urban roads safer for children.
'In particular we shall be making it clear that the onus of responsibility is on drivers to drive so as to take child pedestrians into account and not vice versa.
'As one way of helping this drive to reduce these entirely avoidable accidents, we shall be ring-fencing £1m from next year's local safety schemes budget. This will be used for new 20mph zones specifically intended to reduce child pedestrian accidents. Highways authorities have been asked to bid for a share of this funding'.