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NEW SCOTTISH ADVERTISING CAMPAIGN PROMOTES RIGHT TO BUY

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Scottish housing minister Raymond Robertson has announced the start of a new advertising campaign to remind public ...
Scottish housing minister Raymond Robertson has announced the start of a new advertising campaign to remind public sector tenants of their right to buy their homes.

Mr Robertson said: 'When Right to Buy was first introduced in 1980, only around 35% of people in Scotland owned their own home. Today owner-occupation levels stand at over 58%. This has largely been brought about by the fact that over 320,000 public sector tenants have now exercised their Right to Buy in Scotland. This shows the important contribution that Right to Buy has made in transforming the housing scene in Scotland.

'Surveys have regularly shown that the majority of people in Scotland want owner-occupation, and I believe that the Right to Buy and Rent to Mortgage schemes have opened the door and given people what they want - control over their own homes. Given the choice, the simple fact is that people want to buy their homes. The time is now right to run a campaign reminding local authority tenants who may be considering buying their house of the schemes that are available.

'This new advertising campaign aims to keep Right to Buy in public view. I hope that all those who may be interested in taking up the option of Right to Buy will contact the freephone number (0800 552 233) as advertised on the radio, or complete one of the freepost coupons that will be appearing in newspapers, and obtain their free information pack.'

There will be two advertising phases. The initial phase of advertising begins on September 2 and will last for six weeks, followed up by a second phase in November lasting four weeks.

The campaign will be supported by a free helpline number, and freepost coupons will appear in the newspaper. All enquirers will receive a free information pack which provides advice about the schemes available for buying their home.

The cost of the two phases of the campaign is £255,000.

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