Consumers in Lincolnshire who ring the council's trading standards service will be the first in the region to benef...
Consumers in Lincolnshire who ring the council's trading standards service will be the first in the region to benefit from a new service. The service, which will provide 'first step' information for consumers wanting advice about a problem or to complain about a trader, is called 'consumer direct'. It is funded by the Department of Trade and Industry.
Peter Heafield, Lincolnshire's county trading standards officer says:
'Consumers who ring trading standards will be passed to consumer direct. Details of each call will be carefully considered by a consumer direct advisor and dealt with appropriately. The new service will give trading standards the opportunity to spend more time tackling rogue traders, ensuring that consumers are aware of their rights and providing more advice and assistance for Lincolnshire's businesses.'
As well as providing initial frontline advice, the service will ensure that complex cases are passed on to agencies which can provide further help if needed. In other cases consumers will be given details of where to find the right organisations to help them.
This is the start of a programme of development in which consumer direct will be delivered for the whole of the East Midlands region by Lincolnshire CC. All consumers in the East Midlands will be using the service by the end of September 2005.