a new - website- by the Society of County and Unitary Public Relations Officers (SCUPRO).
Public relations staff in more than 90 member councils can access online an
Innovation Exchange to disseminate good ideas, an Expertise Index to share
knowledge, a Discussion Forum and a Members Directory to help networking.
The website was designed by GSM Web Design with the society's brief to
encourage the use of electronic communications and establish an online
community of interest for professional communicators working in local
government in England, Wales and Scotland.
Michael Baker, society secretary and head of publishing at the Local
Government Association, said: 'The website will help council PROs meet the
new challenges about improvements in frontline local services delivered to