In its outlook for the next 10 years, the agency for north-east England calls appeals to the local business community and its 2.6 million population to play its part in reviving the economy.
It describes its blueprint for change as a 'turning point' in the region's history. 'For the first time there is an opportunity for people living and working in the north-east to plan for the region's future and decide what is important.'
Schools have told the agency they have sufficient flexibility to bring entrepreneurship and business ideas into the classroom, although it is unlclear whether it could become a formal subject.
The agency also proposes encouraging businesses to exploit the opportunities of e-commerce. It urges all companies and public organisations to commit to trade electronically by 2001l and proposes measures to help small and medium-sized enterprises to trade electronically by 2003.