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Scottish councils sing the same tune on Twitter

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Councils across Scotland are coming together to use the Twitter social network to give local citizens a better understanding of what they do.

From noon on Tuesday for 24 hours, staff in 29 of the 32 Scottish councils will tweet updates on local services in an initiative organised by the National Communications Group, representing communications professionals working in Scottish councils.

Kate Bond, chair of the group and head of communications at Aberdeenshire Council, said it was an opportunity for local government in Scotland to work together to improve public awareness of services.

“It’s also a good way of introducing councils who are new to social networking,” she said.

“We have set up a buddy system, matching councils who have been using social networking for a long time with those who are less experienced. Social networking offers a new way of promoting dialogue with residents and getting them to engage with us.”

Walsall MBC undertook a similar exercise in March and its chief executive Paul Sheehan wrote about the experience in LGC.

“The most popular tweet of the day was that we were moving a woodpecker roost from a rotten tree. “It all painted a picture of a vibrant authority filled with dedicated people doing good work. A series of small things that add up to so much more,” he said.

The Twitter activity from Scotland can be followed with the hashtag #whatwedo.

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