Supported by Sport England, Everyday Swim is a pioneering initiative to break down the barriers to swimming and aquatic activity, change swimming pool culture, increase participation and help towards building a healthier nation.
Richard Caborn underlined the important role swimming can play in building a healthier nation: 'The government believes physical activity is very important and the lessons from Everyday Swim will provide vital evidence to be factored into future decisions on how we invest. Activities such as swimming have a positive effect on social inclusion, health and education and Everyday Swim is part of a larger strategy to encourage the public to get active.'
Everyday Swim ambassador Duncan Goodhew praised swimming for its all-round benefits and underlined the role Everyday Swim will play in providing real evidence in support of aquatic activity.
'People are naturally attracted to swimming,' he said. 'As well as the many benefits it offers, it provides an all-round exercise for life.
'Everyday Swim is a major step towards understanding the barriers to swimming and finding the best way to articulate our sport. Armed with facts, we will be able to encourage the government, local authorities and leisure providers to invest in swimming and make a real difference to local communities and the country's health.'
Pilots are taking place in Easington (County Durham), Islington (London), Kirklees (West Yorkshire), Lewisham (London), Suffolk, Telford & Wrekin, Wirral and Woking (Surrey).