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REDCAR STREET SIGNS FIND BUSINESS SPONSORS

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A scheme to improve street signage is taking off in Redcar and Cleveland, with four companies sponsoring revamped s...
A scheme to improve street signage is taking off in Redcar and Cleveland, with four companies sponsoring revamped signs, reports the Financial Times (p9).

The initiative has been set up by Mediasign Marketing which negotiates with local authorities and business sponsors, and provides a maintenance service for the signs.

Businesses are charged around£5,000 to sponsor a few signs for a year. Redcar and Cleveland BC said it was expecting to save£2,500 as a result of the pilot.

The trial will run until September and a second trial involving the same sponsors in Yeovil, Somerset will begin in May.
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