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SECOND TRANCHE OF CLIMATE CHALLENGE FUND WINNERS ANNOUNCED

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The government has today announced the go-ahead for 28 new projects in its campaign to change public attitudes to u...
The government has today announced the go-ahead for 28 new projects in its campaign to change public attitudes to understanding and tackling climate change.

The projects, totalling£3.5m, are designed to form part of an innovative new approach to raise awareness at regional and local level of the urgent need to tackle climate change, following the announcement of 53 successful projects in June.

Among the successful projects announced today are plans to educate children about carbon footprints through a carbon calculator; using community radio to get across key climate change messages to the ethnic community in Bradford, bringing together community based film-makers and communicators in Bristol to work with young people in the development of short climate change films and an interactive 'Climate Dome' to tour the north east.

Environment and climate change minister Ian Pearson said it was important to develop new and exciting ways of communicating climate change so that new audiences and communities at national, regional and local level could understand the need to change their attitude towards the issue.

Speaking on a sustainable development visit today to Nottinghamshire, Mr Pearson said:

'I am pleased to announce the final 28 successful Climate Challenge Fund project today. These grass-roots communication projects on climate change are vital to help change people's attitudes to climate change - the largest single environmental threat facing this generation.

'Too often, we still disregard the environment and waste too much energy. It is important that we all recognise the need to move towards one planet living,' he added.

The Climate Challenge Fund was set up to provide financial support for communications projects across a full range of media, seeking to achieve positive changes in public attitudes about climate change.

Defra received more than 500 applications from across England totalling nearly£60m worth of bids.

Seven of the winners in this tranche submitted projects covering the whole of England; five were from the North West and West Midlands; four from the South West; two from Yorkshire and Humberside and one each from the East of England, East Midlands, London, North East and South East.

Case Studies:

Among the winners are:

Greenhouse Britain Partnership's 'Losing Ground: Gaining Wisdom'

(Throughout England -£185,250 - 75 per cent of project budget - in partnership with The Harrison Studios, USA; Metropolitan University; University of Wolverhampton; University College, Falmouth; the Robert Gordon University; Officers of Gunpowder Oak; Fremantle Consultants)

This project is aimed specifically at coastal Britain with a target audience of young people and families using a large scale model of Britain which will allow the audience to see where they live and the effect that rising sea levels will have on them.

Sea level rises will be one of the most visible and challenging impact of climate change, having an impact on housing,food production and transportation. Greenhouse Britain involves the creation of a large scale three dimensional model, enabling people to see the waters rise.

Contact: Chris Fremantle

chris@freemantle.org

Carbon Neutral North East's 'Experiential Climate Dome' (North East

£396,025 - 50 per cent of project budget - in partnership with SUSTAINE; Charles Henderson Communications; SaleOwen creative partners, Tyne Tees TV; Big Partnership; Newcastle University; Environment Agency and others)

The project will take place across the North East of England with a target audience of both rural and urban residents. The 'Climate Dome'

will offer a variety of exhibits including a climate wall, audio-visual projections on both internal and external fabric developed with scientists and Tyne Tees TV as well as a host of digital interactives. It is designed to engage people who are either not yet aware or convinced of climate change as a 'here and now'

threat to the region. It will be exhibited at shopping centres (MetroCentre, the Gate), city centres, sports and music events, schools and colleges.

Contact: Charles Henderson

Charles@carbonneutralnewcastle.com

Ashton Hayes Parish Council's 'Ashton Hayes Carbon Neutral Project '

(North West£26,500 - 23 per cent of project funding - in partnership with Ashton Hayes Primary School; the University of Chester; Energy Saving Trust; Cheshire Local Energy Support Programme; the University of East Anglia, Chester City Council; Cheshire County Council; The Landscape Trust)

The Cheshire village of Ashton Hayes is aiming to be the first small community in England to achieve carbon neutral status. The project is attempting to develop an easy-to-use methodology for measuring baseline emissions from a small community to assess each year how energy saving actions are helping to reduce their carbon footprint.

The Fund is enabling the village to produce a film that explains the link between climate change and carbon neutrality. It will appeal to a wide audience to encourage other communities to follow their lead.

Defra is also funding the coordination of a conference or event for all similar communities working on, or interested in, the idea of neutrality and explaining the links with climate change.

Contact: Garry Charnock

charnock@t-e-s-co.uk

The Royal Society for the Encouragement of Arts, Manufacturers and Commerce's (RSA) 'Carbon Calculator - A little change makes a big difference' (Throughout England -£112,450, 40 per cent of the total project cost - in partnership with Tesco plc)

The aim of this project is to engage children across England, using Tesco's existing communication channels, in a curriculum-based competition for secondary schools, to reduce their carbon emissions and to shift customer and employee opinion in favour of action to tackle climate change. The Fund will support the calculator by inspiring learning - through games, lessons and homework about the impact of personal choice on climate change,showing how specific personal choices. For example, energy use at home and walking to school can make a difference. It will be available both on school and home PC's and via mobile phones.

Contact: Matt Prescott

Matt.Prescott@rsa.org.uk

Among the successful projects announced today are two Bradford-run schemes, which will benefit people throughout the district.

The Long Range Weather Forecast for the Bradford Area

Over the next three years, local community radio station, Bradford Community Broadcasting (BCB) will receive£64,153 to communicate climate change issues to its diverse range of listeners. The project will incorporate radio features, programmes and jingles and will tackle a different theme each month. It aims to help listeners understand the causes of climate change, how it affects them, their families and their region, and will tell them about how they can make a difference. BCB staff will also run a series of training workshops and will work with volunteers and community partners, such schools and youth groups.

Climate Change - together we can beat it!

This Bradford Council-run project is to receive£200,900 over the next three years and is aimed at communicating the climate change message to people throughout the Bradford district through theatre, posters, a local website, and printed materials. The campaign will be released in two phases: the first will focus on bringing the issue of climate change to peoples' attention and will then look at how climate change is a local issue and how working together can help to address the issues. There will also be a schools programme to raise awareness of climate change amongst young people.

Environment and climate change minister Ian Pearson said it was important to develop new and exciting ways of communicating climate change so that new audiences and communities at national, regional and local level could understand the need to change their attitude towards the issue.

'I am pleased to announce the final 28 successful Climate Challenge Fund project today. These grass-roots communication projects on climate change are vital to help change people's attitudes to climate change - the largest single environmental threat facing this generation.

'Too often, we still disregard the environment and waste too much energy. It is important that we all recognise the need to move towards one planet living,' he added.

The Climate Challenge Fund was set up to provide financial support for communications projects across a full range of media, seeking to achieve positive changes in public attitudes about climate change. Defra received more than 500 applications from across England totalling nearly£60m worth of bids.

Seven of the winners in this tranche submitted projects covering the whole of England; five were from the North West and West Midlands; four from the South West; two from Yorkshire and the Humber and one each from the East of England, East Midlands, London, North East and SouthEast.

Notes

For further information about The Long Range Weather Forecast for the Bradford Area contact Gary Wood, Bradford Council at: gary.wood@bradford.gov.uk

For further information about the Climate Change - together we can beat it! contact Mary Dowson, Bradford Community Broadcasting at: mary@bcb.yorks.com

1 The Climate Challenge Fund was launched on January 26, 2006 by former Environment Minister Elliot Morley. It is a key part of Defra's Climate Change Communications Initiative - designed to increase awareness among the general public of the need to tackle climate change. Information about the Fund is available on the www.climatechallenge.gov.uk website.

2 The first tranche of 53 projects, with grant aid of£4.6m, were announced on June 16, 2006, by Environment Secretary David Miliband during his visit Sustainability North West's project and by Environment and Climate Change Minister Ian Pearson during a visit to Winterbourne Botanic Gardens, Edgbaston, Birmingham.

3 A full list of approved projects is available at www.climatechallenge.gov.uk/whats_being_done/map/index.html

An interactive map depicting the location and basic outline of the funded projects is also available on the website.

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