The Local Government Association and the Public Relations & Communications Association are to oversee the delivery of LGcommunications.
The PRCA and LGA have signed a three-year service level agreement, working as a consortium, to assume responsibility for the administrative management of LGcommunications.
LGcommunications is a national body made up of an association of authorities that works to raise the standard of communications in local government.
Simon Jones, LGcommunications chair, said: “This agreement ensures that LGcomms continues to have a bright future. By working in partnership with the PRCA and LGA we will be able to further grow the organisation and improve the level of support provided to local government communicators.”
The agreement, which will come into effect from 1 April, has been agreed with the aim of growing LGcommunications’ membership, maximising its commercial income, improving communications with members, and delivering a relevant programme of events and conferences. It will also ensure that its members have access to high quality, professional development.
The deal covers the provision of business administration, financial management, membership administration and subscriptions, event organisation and management – plus communications, marketing, governance support, and commercial support. These services will be split between the PRCA and the LGA.
However, the LGA and the PRCA will be accountable to LGcommunications’ executive for the delivery of the service level agreement.
Paul Bettison (Con), chair of the LGA’s improvement and innovation board, said: “As part of our wider support and improvement offer, we have worked closely with LGcommunications for many years and look forward to helping to grow the organisation, promote best practice and strengthen the service that we can provide to communicators across local government.”
Francis Ingham, director general of the PRCA, said: “By putting additional resources at LGcomms’ disposal, we can improve even further the services it provides to councils. And by working together even more closely than we have done previously, we can together fulfil our joint aims of promoting ethical professionalism within our industry.”
The PRCA claims to be the UK’s largest professional association of PR and communications practitioners. With 900 corporate members across the private, public, and charitable sectors, the PRCA represents and regulates over 24,000 practitioners. The association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice, and creating networking opportunities.