Any council chief executive or leader would say the bedrock of a successful authority is the trust of its community.
Most studies suggest trust in councils is higher than in national bodies, as local politicians and frontline officers maintain regular contact with residents whereas their national counterparts are seen as remote and unresponsive.
This year, the horrific events at Grenfell Tower and the ensuing outpouring of grief and anger at local and national government demonstrated the impact a loss of trust in authorities can have.
In this special report, produced in association with LGcomms and the Government Communication Service, LGC brings together expert communications professionals to examine the state of communications in local government today. The report comes ahead of the Public Sector Communications Academy on 17-18 October.
It contains insight from LGcomms chair Simon Jones; Government Communication Service head Alex Aiken, and Local Government Association communications director David Holdstock.
In addition, Southwark LBC chief executive Eleanor Kelly, part of the London Gold response team, writes about how communications were essential to handling the aftermath of Grenfell. Centre for Public Scrutiny chief executive Jacqui McKinlay writes on the decline of local papers and the impact on local government scrutiny this has had. Independent consultant Paul Masterman examines the return of comms professionals to the top table in local authorities, while Comms2point0 founder Dan Slee looks at what every council chief should expect from their comms teams. The University of Huddersfield’s Paul Willis writes that comms is the key to untangling some of the sector’s wicked problems, and Northamptonshire CC head of communications Simon Deacon examines the delicate art of building public trust.
To read the full report, click on the image below.