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Adding value by supporting home-grown talent

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We associate innovation with service transformation, digitalisation and shared service provision.

But innovation is not something that’s restricted to technology, processes and structures. It’s as much to do with the way an organisation looks to support the continuous skills development and career fulfilment of its workforce and the progressive approach it has to recruitment in the digital age.

For many local authorities, the thought of new recruitment or investment in staff development is far from the front of mind as the challenges of austerity continue to dominate thoughts. But a new apprenticeship initiative that has now been given the go ahead by the government looks set to change all of that.

The new chartered manager degree apprenticeship in management is a significant development for any organisation looking to drive improved efficiencies and productivity. Developed with the direct contribution of business schools right across the country and many providers of public services - like ourselves and Birmingham City Council - there’s already huge support for this new initiative with nearly 1,000 starters expected to register in the first year. It’s important, therefore, that local authorities don’t miss out.

The new degree apprenticeship goes much further than conventional vocational training as it brings together the very best of higher education, professional development and work-based learning. Employees will earn a full time salary during their apprenticeship and, on completion of the course, will be awarded a degree and become an accredited chartered manager by the Chartered Management Institute (CMI). As a result, it not only provides a professional accreditation for existing personnel and an effective alternative to university for school leavers, but it also promotes diversity and provides a wonderful career launch pad for young people coming from a less privileged background.

With local authorities needing to embrace new and sustainable working practices and new skills for the digital society, the new degree level apprenticeship provides a very real opportunity for local authorities. With research showing that chartered managers deliver nearly £400,000 in added value to their employer, that’s an opportunity that shouldn’t go begging for any organisation that sits right at the heart of support services for local communities.

Melanie Nicholson, director of skills, Serco

Column sponsored and supplied by Serco




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