Simon Jones, national chair, LGComms
Cutbacks on communications end up costing the council more overall, with half the effectiveness
The project made people think about their work, what they do, why they do it and the impact it has on people’s lives
Building a strong connection between public services and citizens is the most critical part of the job in local government. Success or failure often rests on it.
Ask the average person in the street about what their council does and most will talk about bins being collected and, if we are lucky, streets being swept.
Speak to any chief executive about key challenges facing local government and you will invariably get one of five responses: managing demand, investment and growth, business transformation, commercialisation and forging a different relationship with our communities.
It’s a classic chicken and egg. What comes first: economic development and communications or communications and economic development?
The proposed private members bill widening the rights of journalists to inspect council accounts is a common-sense move.
The challenges facing local government communications today are almost unrecognisable to the job of old.
In his first column as LGComms chair, Simon Jones says council comms have improved but are under threat