It says that South Ayrshire displays successful promotion and the recognition and the provision of needs. Ken Hamilton, head of corporate support, said many initiatives are carried out jointly with neighbouring authorities.
But South Ayrshire had advantages over other districts. One, he said, was its strong manufacturing base. 'The second advantage is the quality of life - apart from the physical attractiveness of the area, out schools and education system perform above the national average.'
The council wants to achieve a strong and diverse local economy which offers secure, high-quality employment opportunities, an economic growth rate above the Scottish average and opportunities for life-long learning that encourage full participation in community and cultural life.
'It is the single most important council document that will be produced and should be seen as the means of creating the South Ayrshire agenda for the next five to 10 years.'