The Litter: What a Waste campaign will highlight the amount of money Bradford spends cleaning the district's streets. Each year the council spends£6 million collecting 13,000 tonnes of rubbish.
On Monday, a litter mountain was created outside City Hall using the 240 bags of rubbish the council clears from the city centre streets each day.
And on Tuesday, the leader of the council, Kris Hopkins, the Lord Mayor of Bradford Choudhary Rangzeb, the chief executive David Kennedy and other senior management and councillors from the authority hit the streets to speak to the public about their views on city centre litter.
The week's activities will be followed next week by tough enforcement action and also anti-litter activities at tourist hot spots. The council will be giving out free rubbish bags, portable ashtrays and chewing gum pouches to tourists to encourage them to take their litter home.
Anne Hawkesworth, the executive member for the environment, said: 'These activities are delivering a serious message in a fun way: litter is anti-social, costly, encourages rats and other vermin and a health hazard. It will not be tolerated.'