announced today by planning minister Sally Keeble.
In answer to a parliamentary question, Sally Keeble said:
'Existing planning rules do not address telephone kiosk glass
advertising, which is a relatively new form of advertising. The issue
raises a wide range of considerations including visual amenity,
highway safety, public safety and crime, and the cost and other
resource implications of formal regulation. The consultation paper
which we issued on 11 July 2001 invited views on possible options for
clarifying the position. I am grateful to all those who took the
trouble to respond.
'We have carefully considered the responses received and the range of
factors involved. We have concluded that kiosk glass advertising
should benefit from deemed consent but subject to certain conditions
and limitations. This will mean that, subject to meeting conditions
and limitations relating to geographical coverage, illumination and
size of advertisement, such advertisements may be displayed without
the express approval of the local planning authority. The siting of
kiosk glass advertisements in conservation areas, areas of
outstanding natural beauty, national parks and the broads will
require the express consent of the local planning authority, as will
advertising on more than one face of a kiosk.
'We believe that this approach strikes a strikes a fair balance
between the need to preserve and where possible enhance the character
of the environment and the public realm, the need to ensure public
safety, and the business needs of industry, including payphone
providers and advertisers. It is designed to resolve the current
uncertainty, and promote a consistent approach, by providing an
appropriate degree of control but without excessive and burdensome
'Provisions to give effect to these changes will be set out in the
new Advertisement Control Regulations due to come into force in the
1. Telephone kiosk glass advertising is not covered either by the
current Town and Country Planning (Control of Advertisements)
Regulations 1992, or the proposed changes to these regulations
announced after consultation in June 2000.
2. The government therefore sought views (News Release 314, 11 July
2001) on three options to clarify the legislative position of this
form of advertising:
- allow telephone kiosk glass advertisements to benefit from 'deemed
consent' (ie not requiring the express approval of the local
planning authority) and adopt a Code of Practice for potential
telephone kiosk advertisers;
- allow telephone kiosk glass advertisements to benefit from deemed
consent subject to certain limitations and conditions;
- advertisements on telephone kiosks to require the express consent
of the local planning authority (following the submission of an
application in each case).
3. The department received over 150 responses to the consultation
exercise from a wide range of interested groups and individuals.
4. The display of all outdoor advertisements and signs is governed
by the Town and Country Planning (Control of Advertisements)
Regulations 1992. Local planning authorities are responsible for
the day-to-day operation of these Regulations.