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TELEPHONE KIOSK ADVERTISING - A BALANCED APPROACH

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New regulations to address telephone kiosk glass advertising were ...
New regulations to address telephone kiosk glass advertising were

announced today by planning minister Sally Keeble.

In answer to a parliamentary question, Sally Keeble said:

'Existing planning rules do not address telephone kiosk glass

advertising, which is a relatively new form of advertising. The issue

raises a wide range of considerations including visual amenity,

highway safety, public safety and crime, and the cost and other

resource implications of formal regulation. The consultation paper

which we issued on 11 July 2001 invited views on possible options for

clarifying the position. I am grateful to all those who took the

trouble to respond.

'We have carefully considered the responses received and the range of

factors involved. We have concluded that kiosk glass advertising

should benefit from deemed consent but subject to certain conditions

and limitations. This will mean that, subject to meeting conditions

and limitations relating to geographical coverage, illumination and

size of advertisement, such advertisements may be displayed without

the express approval of the local planning authority. The siting of

kiosk glass advertisements in conservation areas, areas of

outstanding natural beauty, national parks and the broads will

require the express consent of the local planning authority, as will

advertising on more than one face of a kiosk.

'We believe that this approach strikes a strikes a fair balance

between the need to preserve and where possible enhance the character

of the environment and the public realm, the need to ensure public

safety, and the business needs of industry, including payphone

providers and advertisers. It is designed to resolve the current

uncertainty, and promote a consistent approach, by providing an

appropriate degree of control but without excessive and burdensome

statutory regulation.

'Provisions to give effect to these changes will be set out in the

new Advertisement Control Regulations due to come into force in the

Summer.'

Notes

1. Telephone kiosk glass advertising is not covered either by the

current Town and Country Planning (Control of Advertisements)

Regulations 1992, or the proposed changes to these regulations

announced after consultation in June 2000.

2. The government therefore sought views (News Release 314, 11 July

2001) on three options to clarify the legislative position of this

form of advertising:

- allow telephone kiosk glass advertisements to benefit from 'deemed

consent' (ie not requiring the express approval of the local

planning authority) and adopt a Code of Practice for potential

telephone kiosk advertisers;

- allow telephone kiosk glass advertisements to benefit from deemed

consent subject to certain limitations and conditions;

- advertisements on telephone kiosks to require the express consent

of the local planning authority (following the submission of an

application in each case).

3. The department received over 150 responses to the consultation

exercise from a wide range of interested groups and individuals.

4. The display of all outdoor advertisements and signs is governed

by the Town and Country Planning (Control of Advertisements)

Regulations 1992. Local planning authorities are responsible for

the day-to-day operation of these Regulations.

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