public themselves, and not local planners, politicians or pollution.
A MORI survey commissioned by the New Opportunities Fund, revealed that the
(68%) and people's lack of concern, care or interest (42%). Both were seen
as far bigger concerns than traffic pollution and global warming.
The survey also revealed a social class divide with regard to 'green'
issues. Public concern was shown to reflect people's socio-economic status:
if you are professional and middle class you are more likely to be
environmentally aware and more likely, or able, to take action.
There is a distinct lack of green activity undertaken by the younger
generation. Despite being future guardians of the planet, 15-24 year olds
are less likely to purchase environmentally friendly products than older age
groups and 39% of them don't have time to be green. 15-24 year olds are also
less motivated to 'do their bit' for the environment - one million (15%)
think one person can't make a difference.
Although the majority of people are motivated to be greener by 'doing their
bit' for the environment (54%) or protecting their health (40%), a third of
the UK population (33%) are motivated by saving money. This figure
increases to 44% in the 15-24 age group.
However, 50% of the population cite lack of amenities as the main barrier to
recycling or being more environmentally friendly. One in five say that the
financial cost prevents them from doing more.
Baroness Pitkeathley, chair of the New Opportunities Fund, said: 'The
research highlights key areas of public concern which we are tackling by
targeting National Lottery money at grass roots projects. Involving
communities in improving their environment is a positive step and can help
A Green Fair is being held in central London tomorrow to
highlight how National Lottery money is being used to set up schemes,
including those addressing crime and vandalism and apathy, within urban and
rural communities. The Fund has allocated£125m for such schemes.
The fair will include a keynote debate on the findings of the research and
wider environmental issues. The debate will be hosted by Baroness
Pitkeathley and feature a distinguished panel including
environment minister Michael Meacher, Bill Oddie, Tony
Hawkhead of Groundwork, Simon Williams of The Co-operative Bank, Sarah
Betteridge of Shell Better Britain Campaign and Judy Ling Wong, of the
Black Environment Network.
Other points of interest from the survey include:
* 30% more people in the AB socio economic group recycle their
household waste than in the DE group
* Nearly a quarter of the DE group (24%) cited financial cost as a
barrier to their green activity
* 27% of respondents felt that a lack of time prevented them doing
* 1 in five people (21%) claim their local recycling facilities are
not easy to get to
* Local green spaces is a bigger issue for more affluent social
groups, 18% for ABs compared with 7% of DEs
* Generally speaking the older generation (45-54) are far more
inclined to be green than those in the younger (15-24) age group
Name: Recycling Ollerton and Boughton -£96,234
Where: Nottinghamshire, East Midlands
What: Kerbside collection of recyclable materials
How: The project is the development from a pilot scheme which will
collect recyclable materials from households, schools and businesses. The
project will work with local partners to provide employment and social
opportunities for the long-term unemployed and people with learning
difficulties. The project has been recognised by the local community as
vital to the regeneration of the area.
Name: Hubberstone Community Recreational Area -£24,876
What: Community Garden creation
How: An existing area that was used for fly tipping will be turned into a
community garden. The garden will include a sports area and a playground by
the Hubberstone Community Association. The community has supported the
scheme and it is hoped it will help reduce vandalism as well as petty crime.
* MORI interviewed a representative sample of 957 adults aged 15+ in
188 sampling points across Great Britain. Interviews were conducted
face-to-face between 23-28 May 2002. Data are weighted to the known
* The Green Fair is taking place on Wednesday 19 June 2002 at One
Great George Street, London, 10.30am - 14.30pm
* The Green Spaces and Sustainable Communities programme (GSSC)
provides funding to projects designed to help urban and rural communities
throughout the UK understand, improve or care for their natural environment,
focusing on disadvantage
* The Fund has appointed 11 Award Partners to distribute the funding.
BTCV - People's Places
Barnardo's - Better Play
Countryside Agency - Doorstep Green
English Nature - Wildspace!
Sustrans - Green Routes, Safe Routes
Sport England - Playing Fields and Community Green Spaces
RSNC - SEED
Northern Ireland/Creating Common Ground Consortium - Creating Common
Wales Council for Voluntary Action - Enfys
Forward Scotland and Scottish Natural Heritage - Fresh Futures
Highlands & Islands Enterprise and Scottish Enterprise - The
Scottish Land Fund
* The New Opportunities Fund is the largest National Lottery
distributor created in 1998 to award grants to health, education and
environment projects across the UK
* The survey was conducted by MORI on behalf of the New Opportunities
Fund. The questions were asked of a nationally representative sample of
adults (957) aged 15+ in 188 sampling points across Great Britain.
Interviews were conducted face-to-face, in-home between 23-28 May 2002
* Socio Economic Classifications:
* A, upper middle - higher managerial, administrative or
* B, middle - intermediate managerial, administrative or
* C1, lower middle - supervisory or clerical,junior
managerial, administrative or professional
* C2, skilled working - skilled manual workers
* D, working - semi-skilled and unskilled manual workers
* E, lowest level of subsistence - state pensioners, widows,
casual or lowest grade workers