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Getting Britain to go green needs concerted effort from individuals, ...
Getting Britain to go green needs concerted effort from individuals,

local authorities and government but it can bring business benefits,

transport minister Glenda Jackson said.

Speaking at the recent Wheels of Change conference Ms Jackson said:

'Attitudes and perceptions towards transport and the environment are

changing. People recognise that the current growth in traffic,

congestion and pollution cannot continue. We all need to get up and

go green together to help the environment and our quality of life.

'If we can make just one in ten of our car journeys by another means,

this would cancel out a whole year's traffic growth. But going green

doesn't have to be bad for business.

'The government is working to make it easier for British business to

choose transport alternatives. We are keen to see more employers

adopt green transport plans and in addition to a guide that will make

the costs and benefits clearer we're working on ways to make the most

of going green.'

She set out recent moves to encourage businesses to go green,


- commissioning a guide for employers on the costs and benefits of

green transport plans, setting the costs of such plans in the context

of employers' existing transport-related expenditure and providing

them with advice on how costs can be overcome or reduced. This will

also highlight the wide range of potential benefits that green

transport plans can bring to employers and their staff;

- a study to be commissioned shortly, looking at ways in which

commercial benefits can be maximised - the opportunities for products

and services to be developed in association with green transport



1. Consultants 'Transport and Travel Research' have been commissioned

to look at awareness campaigns in other countries, looking at those

in transport and other sectors. The report is expected shortly and a

decision on a national travel awareness campaign will be made in due


2. Local transport plans, five-year strategies prepared by local

authorities and covering all forms of transport are central to our

New Deal for Transport proposals and will cover all forms of

transport. Green transport plans for journeys to work, schools and

hospitals will form an important element in these strategies.

3. Measures will also focus on better maintenance of cycle paths,

lanes and footpaths with those cycling and walking given priority at

junctions, more safe crossing places and more widespread secure cycle


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