Council leaders are urging football fans to recycle the mountain of extra cans and bottles they will generate while supporting their team.
Jim Harker, vice chair of the Local Government Association's Environment Board, said:
'Football fans should give waste the red card this summer by recycling the mountain of extra cans and bottles they will generate while cheering on their team during the World Cup.
'It's a great time to kick start people into thinking about recycling, as the amount of rubbish we produce shoots up during major sporting tournaments.
'Many people will be inviting friends over to watch the England team do their best during the World Cup. But don't forget to do your bit for the country by throw-in all your bottles, cans and newspapers for recycling.
'And of course it's never been easier to be green, with nine out of ten homes now having doorstep collections, so even armchair fans can net a goal by recycling their empties after the game.
'People are becoming more conscious of their environment and do want to recycle. Councils are meeting that demand. Recycling is something we must all do if we are to have a winning result for our environment.'