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who got the job?

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Sarah Mainprize, head of communications and marketing, North East Lincolnshire Council

Describe your main responsibilities

To develop, manage and implement a wide range of creative communication and marketing activities for the whole organisation, including promoting the council’s services and activities to the public, stakeholders, business and employees. There are nine people in the team. This marketing aspect has only recently been brought in so we’ve got some exciting times ahead as we fully develop the communications function.

What attracted you to the role?

I was ready to take a step up to being head of department after three years in local government communications, and I was looking for a new challenge. This authority has turned the curve and is on its way up, so it seemed like a very good time to climb aboard.

Why do you think you got the job?

I bring a good all-round mix of skills, including experience of PR, newspapers, local government communications and people management, as well as vision and energy. I also have a masters in business administration, which probably helped.

What is the best piece of career advice you have been given?

Don’t sweat the small stuff.

What would your department mascot be?

Maybe a paratrooper, as the team is in the process of expanding its corporate service at the moment, so we’re diving in and out of things, troubleshooting and gathering intelligence.

What (or who) keeps you awake at night?

Just the occasional earthquake.

What three words would your colleagues use to describe you?

Approachable, pragmatic and progressive.

What maxim do you use to see you through the tough times?

We’ll get there. It’s important to me to always focus on the end goal and not get bogged down by obstacles that crop up along the way.

Who would you invite to a fantasy dinner party?

William Shakespeare, Margaret Atwood, the Coen Brothers and Ang Lee, with catering by Jamie Oliver.

What have you learnt recently that would be useful to others?

It isn’t really recent, but not being afraid to ask others for opinions is a strength, not a weakness.

If you won the lottery what would you do?

I’d finish building my home, then buy another patch of land, possibly abroad, and build a proper Grand designs type house. I might ask Sir Norman Foster if he fancies lending a hand.

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