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National heritage minister Lord Inglewood today urged the tourism industry in Yorkshire and Humberside to promote m...
National heritage minister Lord Inglewood today urged the tourism industry in Yorkshire and Humberside to promote more of the region's hidden attractions to bring in new visitors.

Speaking at the Yorkshire and Humberside Regional Tourist Board conference he said:

'Historically, and of course, quite understandably, visitors have flocked to the great city of York. We must also encourage them to visit areas that are away from the tourism mainstream in order to spread benefits and ease the pressure on the honeypots at peak times.

'To cite but one excellent example, the Humberside Arts and Culture Tourism Development Action Plan aims to develop and promote cultural tourism in Humberside.'

Areas away from the main tourist trail often proved ideal short break destinations.

'Short breaks represent a particularly strong market and one that is likely to grow. We have to market the benefits of places such as Huddersfield as a short break destination.

'Surrounded by beautiful countryside and home to the leading contemporary musical festival in the country, it is a good example of a tourism centre which is slightly away from the mainstream.'

Lord Inglewood said the department was committed to working with the tourist boards and the industry to help the United Kingdom improve its share of the growing world tourism market.

Work is continuing on initiatives outlined in the government document 'Competing With The Best', including improved marketing of UK holidays and raising standards of accommodation.

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